Business Lead Generation Data Services

When setting up any marketing campaign, your results are only going to be as good as the business lead generation data that you choose for your campaign.

It doesn’t matter what you use that data for…

Whether it is email, voice broadcast, whatever…

If you are not using targeted data, you are wasting your time.

Here’s a simple example…

A Tale of Two Brokers- Jon & Jen

Jon is a mortgage broker in a medium sized city in Florida.

Jon has a telemarketing list he bought from some online broker six months before that contains the name, addresses and phone numbers of homeowners in his home town.

Jon has a zillion names and phone numbers on his list… but it is very untargeted. In fact, it is not targeted at all; it’s just the name and phone numbers of homeowners in his town.

That doesn’t matter to Jon; he’s going to use the “shotgun” effect. By loading up his list of a zillion phone numbers into his voice broadcast system, he knows that he is going to get responses to his voice broadcast program.

All he has to do is lean back and take in the hundreds of new refinance clients he is going to get.

After all, just like an email spammer, with Jon’s list of a zillion phone numbers, it is a pure numbers game.

Jen, on the other hand, is a mortgage broker in the same town as Jon.

And she spent the exact same amount on her data list as Jon did…

But she was a little more selective. Instead of getting a zillion names and phone numbers, she insured that she only purchased the names and phone numbers of local homeowners that…

-Had an adjustable rate mortgage scheduled to adjust in the next 60 days Had a fair to good credit rating

-Had been in their home for at least three years so they have a little equity built up

Because Jen was a little more selective and targeted in her list selection, her list was maybe 1/20th the size of Jon’s.

But when they both loaded their lists into their Voice Broadcast system, who do you think got the best results?

Business Lead Generation Data Target Your Data for Best Results

Jon ran his zillions of phone numbers thru his voice broadcast system, and was very disappointed in his results.

While he actually picked up a couple of new leads, he also got hundreds of calls from people screaming at him to quit calling them and to take them off his list…

Considering the fact that he spent hundreds of dollars on his untargeted list…

And then averaged about 2 cents per call for his voice broadcast “spam” campaign…

He actually lost money on his voice broadcast campaign.

He decided that voice broadcasting didn’t work, and went on to the next “new, shiny” thing advertised to generate more customers.

On the other hand, Jen had great results with her voice broadcast campaign.

Because she had data that allowed her to get her message in front of laser targeted homeowners that had an adjustable rate mortgage that was about to adjust in the next month or two…

She not only received four times the applications that Jon did from her voice broadcast campaign…

But she also saw an ROI (return on investment) of just under 350% on her voice broadcast campaign.

Simply by using targeted data in combination with her voice broadcast campaign.

Targeted Lead Data Combined With A Voice Broadcast Platform

One works with the other to generate effective results.

With the correct targeted data used in combination with a simple to manage voice broadcasting campaign, any business can have a very affordable way to get new leads and customers.

-It’s completely automated
-It can be managed from any computer with Internet access anywhere
-It is completely hands off; just start your campaign and answer the phone as your new customers call in

But without the correct data that targets the exact demographics of your customers, no telemarketing, email, or voice broadcast campaign will generate results.

Do you want to see how you can drill down to the demographics of your target market?

Simply give us a call at 877-545-1499 or email us Info@OffChannel.com

You’ll be amazed at how easy it is (and how detailed you can get) to find the targeted demographic data you need for your customers.

And then using that targeted data in combination with a voice broadcasting platform will allow your business to get your message in front of the very customers looking for your products & services…

Give us a call at 877-545-1499 today or email us Info@OffChannel.com, and we’ll show you how you can find the perfect prospects for your business.